Cookies Policy

PREVIOUS INFORMATION

After an audit conducted for information on the cookies used on this website, we inform you:

Cookies are a tool used by web servers to store and retrieve information about their visitors. It is nothing more than a small harmless text file that is stored in your browser, with technical information, personal preferences, personalization of content, usage statistics, links to social networks, access to user accounts, etc. Although many people do not know, cookies have been used for 20 years, when the first browsers for the World Wide Web appeared. It is not a virus, or a Trojan, or a worm, or spam, or spyware, or open windows pop-up.

They have an expiration date, which can range from the time the session lasts until a specified future date, from which they cease to be operative. VIVE MADRID TOURS uses cookies to adapt the content of the website to your profile and needs.

The cookies used in VIVE MADRID TOURS are only associated with an anonymous user and their computer, they do not provide references that allow to deduce the name and surnames of the user and can not read data from your hard disk or include viruses in their texts.

You can decide freely about the implantation or not on your hard drive of the cookies used in VIVE MADRID TOURS. In this sense, you can configure your browser to accept or reject all cookies by default or to receive a warning on the screen of the reception of each one and decide at that moment its implementation.

At any time you can exercise your right to deactivate or eliminate cookies from this website. These actions are done differently depending on the browser you are using. We leave you a quick guide for the most popular browsers at the bottom of this page. Even if you configure your browser to refuse all cookies or expressly reject the cookies of VIVE MADRID TOURS, you can browse our website with the only inconvenience of not being able to enjoy the features that require the installation of any of them, such as:

• You can’t share content from this website on Facebook, Twitter or any other social network.

• The website can’t adapt the contents to your personal preferences.

• It will be impossible to make reservations.

• It will not be possible to customize your geographical preferences as time zone, currency or language.

• The website will not be able to perform web analytics on visitors and traffic, which will make it difficult to be competitive.

• You will not be able to post comments. The website can not know if you are human or an automated application that publishes spam.

• It will not be possible to show sectorized advertising, which will reduce the advertising income of the website.

• All social networks use cookies. If you deactivate them, you will not be able to use any social network.

OUR COOKIES POLICY

The second section of article 22 of Law 34/2002, of July 11, on Services of the Information Society and Electronic Commerce (hereinafter, LSSI-CE), establishes the following:

“Service providers may use data storage and retrieval devices in terminal equipment of the recipients, provided that the same have given their consent after they have been provided with clear and complete information about their use, in particular, about the purposes of data processing, in accordance with the provisions of Organic Law 15/1999 , of December 13, Protection of Personal Data.

When technically possible and effective, the consent of the recipient to accept the processing of the data may be facilitated by using the appropriate parameters of the browser or other applications.

The foregoing shall not prevent the possible storage or access of a technical nature solely for the purpose of transmitting a communication over an electronic communications network or, to the extent strictly necessary, for the provision of a service of the information society. expressly requested by the recipient “.

According to the terms included in the previous article, if you continue browsing, you will be giving your consent for the use of the cookies that we detail below.

The cookies on this website help you:
• Make this web page work correctly.
• Remember your settings during and between visits.
• Allow you to watch videos.
• Share pages with social networks.
• Improve the speed/security of the site.
• Continuous improvement of our services.
• Show ads based on your browsing habits.

We will never use cookies to:
• Collect personally identifiable information (without your express permission).
• Collect sensitive information (without your express permission).
• Share personal identification data to third parties.

COOKIES USED ON THIS WEBSITE

This web page, like most, includes features provided by third parties. New designs or third-party services are regularly tested for recommendations and reports. This may occasionally modify the configuration of cookies and that cookies not listed in this policy appear. It is important that you know that they are provisional cookies that it is not always possible to inform and that they only have purposes of study and evaluation. Under no circumstances cookies will be used that compromise your privacy.

VIVE MADRID TOURS uses different types of cookies, solely for the purpose of improving your browsing, for the analysis and development of statistics, as well as for sharing content on social networks (Twitter, Facebook, LinkedIn).

Therefore, it is important that you read this cookie policy and understand that if you continue browsing, we consider that you accept its use. You can change the settings of your browser to be notified of the receipt of cookies or disable if you wish the ability to store such cookies on your device.

Next, a classification of the cookies is made according to a series of categories:

Types of cookies according to the entity that manages them:

• Own cookies: Are those that are sent to the user’s computer or domain managed by the editor itself and from which the service requested by the user is provided.

• Third party cookies: These are those that are sent to the user’s computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through the cookies.

Types of cookies according to the length of time they remain activated:

• Session Cookies: These are a type of cookies designed to collect and store data while the user accesses a web page.

• Persistent Cookies: They are a type of cookies in which the data is still stored in the terminal and can be accessed and processed during a period defined by the person responsible for the cookie, which can range from a few minutes to several years.

Types of cookies according to their purpose:

• Technical cookies: Allow you to navigate through our website and use different options or services, for example, control traffic and data communication, identify the session, make any reservation, access access parts restricted, use security elements while browsing or share content through social networks.

• Personalization cookies: They allow you to access the service with some predefined general characteristics depending on a series of criteria in your terminal such as the language, the type of browser through which you access, the regional configuration from where you access, etc.

• Analysis cookies: They allow us to monitor and analyze your behavior within the website. The information collected through this type of cookies is used in the measurement of the activity and for the elaboration of user navigation profiles, in order to introduce improvements based on the analysis of user usage data.

• Advertising cookies: They allow the management, in the most efficient way possible, of the advertising spaces that the editor has included in the web page, based on criteria such as the edited content or the frequency in which the content is displayed. advertisements.

Among the most stable third-party cookies are:

Those generated by analysis services

In order to help us analyze the use you make of the website and improve the usability of it, we use Google Analytics. In no case are associated with data that could get to identify you.

Google Analytics is a web analytics service provided by Google, Inc., a Delaware company whose head office is located at 1600 Amphitheater Parkway, Mountain View (California), CA 94043, United States (“Google”).

Google Analytics stores cookies on servers located in the United States and agrees not to share them with third parties, except in cases where it is necessary for the operation of the system or when the law requires to that effect. According to Google, it doesn’t even save the user’s IP address.

You can check the type of cookies used by Google through the following link.

WordPress

VIVE MADRID TOURS is an user of the WordPress content management platform, owned by the American company Automattic, Inc. For such purposes, the use of such cookies by the systems is never under the control or management of the website manager, they can Change your function at any time, and use new cookies.

These cookies also do not report any benefit to the person responsible for this website. Automattic, Inc., also uses other cookies in order to help identify and track visitors to WordPress sites, learn about their use of the Automattic website, as well as their preferences for access to it, such as stated in the privacy policy of WordPress.

Social network cookies

These cookies can be stored in your browser while you browse our website, for example, when you use the button to share content through a social network.

Each of the companies that generate them have their own cookie policies:

Facebook cookie, according to the provisions of its cookies policy.

Instagram cookie, according to the provisions of its cookies policy.

The privacy implications will depend on the privacy settings you have chosen in each of these networks. In no case, neither the person in charge of this web page nor the advertisers can obtain personal identifiable information of these cookies.

Then, and as required by article 22.2 of the LSSI, the cookies that can be habitually installed while browsing this website are detailed:

cookieyes-consent

Category: Own.

Expiration: 1 year.

Purpose: CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about site visitors.

pll_language

Category: Own.

Expiration: 1 year.

Purpose: Polylang sets this cookie to remember the language the user selects when returning to the website and to obtain the language information when it is not otherwise available.

CLID

Category: Third party.

Expiration: 1 year.

Purpose: Microsoft Clarity uses this cookie to store information about how visitors interact with the website. The cookie helps provide an analysis report. Data collection includes the number of visitors, where they visit the website from, and the pages visited.

_gcl_au

Category: Third party.

Expiration: 3 months.

Purpose: Google Tag Manager sets the cookie to experience the advertising effectiveness of the websites that use its services.

_ga_*

Category: Third party.

Expiration: 1 year 1 month 4 days.

Purpose: Google Analytics sets this cookie to store and count page views.

_ga

Category: Third party.

Expiration: 1 year 1 month 4 days.

Purpose: This cookie is set by Google Analytics to calculate visitor, session and campaign data and to track site usage for the site analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

_gid

Category: Third party.

Expiration: 1 day.

Purpose: Google Analytics sets this cookie to store information about how visitors use a website, while creating an analytical report on the site’s performance. Some of the data collected includes the number of visitors, their origin and the pages they visit anonymously.

_gat_gtag_UA_*

Category: Third party.

Expiration: 1 minute.

Purpose: Google Analytics sets this cookie to store a unique user ID.

_clck

Category: Third party.

Expiration: 1 year.

Purpose: Microsoft Clarity uses this cookie to retain the browser’s Clarity user ID and settings unique to that web page. This ensures that actions taken during subsequent visits to the same web page are linked to the same user ID.

MR

Category: Third party.

Expiration: 7 days.

Purpose: This cookie, set by Bing, is used to collect user information for analytics purposes.

_clsk

Category: Third party.

Expiration: 1 day.

Purpose: Microsoft Clarity uses this cookie to store and consolidate a user’s page visits into a single session record.

SM

Category: Third party.

Expiration: Session.

Purpose: Microsoft Clarity uses this cookie to synchronize the MUID across Microsoft domains.

__stripe_mid

Category: Own.

Expiration: 1 year.

Purpose: Stripe sets this cookie to process payments.

__stripe_sid

Category: Own.

Expiration: 1 hour.

Purpose: Stripe sets this cookie to process payments.

SRM_B

Category: Third party.

Expiration: 1 year 24 days.

Purpose: Used by Microsoft Advertising as a unique identification for visitors.

test_cookie

Category: Third party.

Expiration: 15 minutes.

Purpose: doubleclick.net sets this cookie to determine if the user’s browser supports cookies.

MUID

Category: Third party.

Expiration: 1 year 24 days.

Purpose: Bing sets this cookie to recognize unique browsers that visit Microsoft sites. This cookie is used for advertising, site analysis and other operations.

ANONCHK

Category: Third party.

Expiration: 1o minutes.

Purpose: Bing uses the ANONCHK cookie to store the user’s session ID and verify ad clicks on the Bing search engine. The cookie also helps with reporting and personalization.

IDE

Category: Third party.

Expiration: 1 year 24 days.

Purpose: Google DoubleClick IDE cookies store information about the user’s use of the website to present relevant ads according to their profile.

• Neither this website nor its legal representatives are responsible for the content or the veracity of the privacy policies that may be held by the third parties mentioned in this cookie policy.

• Web browsers are the tools in charge of keep cookies and from this place you must exercise your right to eliminate or deactivate them. Neither this website nor its legal representatives can guarantee the correct or incorrect manipulation of cookies by the browsers.

• In some cases it is necessary to install cookies so that the browser doesn’t forget your decision of not accepting them.

• The acceptance of this privacy policy implies that the user has been informed in a clear and complete way about the use of data storage and recovery devices (cookies) as well as that VIVE MADRID TOURS has the user’s consent for the use of the same as established in article 22 of Law 34/2002 on Services of the Information Society and Electronic Commerce (LSSI-CE).

• For any questions or queries about this cookie policy don’t hesitate to contact us through the contact section.

HOW CAN I MANAGE AND DEACTIVATE THESE COOKIES?

In the case of wishing that the web page does NOT install any cookies on your computer, it is possible to adapt your browser so that you are notified before any of them are downloaded. Also, you can modify the browser settings so that you reject all cookies or only third-party cookies. You can also delete any of the cookies that are already on your computer. Keep in mind that you will have to adapt the configuration of each browser and computer that you use.

You can allow, block or delete the cookies installed on your computer by configuring the browser options installed on your computer:

Chrome: https://support.google.com/chrome/answer/95647

Firefox: https://support.mozilla.org/es/kb/habilitar-y-deshabilitar-cookies-sitios-web-rastrear-preferencias

Explorer: https://support.microsoft.com/es-es/help/17442/windows-internet-explorer-delete-manage-cookies

Safari: https://support.apple.com/kb/ph5042

Opera: https://www.opera.com/help/tutorials/security/privacy/

Cookies policy revised on Dec 18, 2023.

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